Debra Sadranu and Nama Fiji: Pioneers in Skincare Innovation and Sustainability

The 2024 Prime Minister’s International Business Awards celebrated the outstanding achievements of businesses driving economic growth and innovation in Fiji this past November. Among the winners, Nama Fiji, led by visionary entrepreneur Debra Sadranu, stood out from a record-setting 249 applicants by winning the prestigious Premier Small Business Operating Internationally Award.

The Prime Minister of Fiji, newly elected in 2022, has emphasized his commitment to the Sustainable Development Goals laid out by the UN, and aiming to achieve them by 2030. One of Fiji's major goals is net-zero emissions, leading to the focus on sustainability in business and the concept for the 2024 Awards. 

"This year's theme, "Business Innovation and Sustainability," reflects our commitment to fostering an economy that thrives on creativity while being mindful of our environment. It is essential that we not only focus on growth but also be mindful of sustainable solutions that protect natural resources for future generations. Many of you here tonight have embraced this, demonstrating that profitability and sustainability can work hand in hand." - Prime Minister Sitiveni Rabuka

Debra Sadranu: A Trailblazer in Skincare
Debra Sadranu is the creative force behind Nama Fiji, a skincare brand revolutionizing the industry by harnessing the restorative power of Nama sea grapes, also known as the "Longevity Seaweed" native to the pristine waters of the Fiji islands. With a deep commitment to sustainability and innovation, Debra has put Fiji on the global map as a leader in high-quality, marine-based skincare solutions. Her journey began with a vision to combine Fijian tradition and cutting-edge science. Today, Nama Fiji is renowned for its transformative skincare solutions, which penetrate and repair the skin at a cellular level, offering a range of products that not only nurture and rejuvenate the skin but respect Fijian heritage and our ecological responsibility.

Innovation Meets Sustainability 
The Premier Small Business Operating Internationally Award, presented at the 2024 Prime Minister’s International Business Awards, acknowledges Nama Fiji's excellence in international markets. The Prime Minister IBA awards are among Fiji's most prestigious, highlighting businesses that demonstrate innovation, sustainable practices, and the ability to compete globally. Nama Fiji’s achievement is a testament to Debra’s leadership and the brand's commitment to quality and environmental stewardship.

Nama Fiji’s operations reflect a balance between economic growth and sustainability. By working with local communities to sustainably harvest nama, the brand empowers Fijian families while protecting marine ecosystems. Debra's approach helps support remote villages throughout the Yasawa Islands by creating a reliable revenue stream for the harvesting and transportation of her key ingredient. This carefully harvested Nama isn't pulled from the root, and regenerates in less than a month, ready to be harvested again. This approach aligns with the theme of the awards, “Excellence, Innovation, and Sustainability,” showcasing how businesses can thrive while making a positive impact.

Moving Forward
Nama Fiji’s international success is more than a business achievement; it represents the global recognition of Fijian craftsmanship, innovation, and sustainable practices. Debra Sadranu’s efforts not only promote skin health but also elevate Fiji as a hub for eco-conscious entrepreneurship. As the world looks to Fiji for leadership in sustainable business, Nama Fiji and Debra Sadranu exemplify what’s possible when passion, tradition, and science come together.

Winning this award is just the beginning for Nama Fiji. With a growing international presence, the brand is poised to continue making waves in the beauty industry while staying true to its roots. The brand continues to test itself and the notion that Nama Fiji is the difference between skincare and true skin repair.

The Prime Minister closed out his address with this, "I must emphasize the crucial role of the private sector organizations and businesses in our collective effort towards improving Fiji's economy. You are the drivers of economic growth, the creators of job opportunities, and the champions of innovation. It is your hard work, dedication, and unyielding spirit that have led us to where we stand today."

For more on Nama Fiji and its award-winning journey, visit the official Prime Minister’s International Business Awards page.