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Nama, an Alternative to Hyaluronic Acid

An In-Depth Overview


Maintaining hydrated skin can be difficult. The weather, pollution, the sun, and diet can dehydrate the skin. While drinking a lot of water is important, it isn’t always enough. There are various ingredients in skin care formulas that help to hydrate the skin.

Hyaluronic Acid (HA) is one very popular ingredient that is found in a lot of skin care products. HA is a carbohydrate found naturally in the body which lubricates joints and tissues. It is a molecule that can hold up to 1,000 times its weight in water. Therefore, HA is a humectant, which means it can grab and hold moisture so the skin can absorb it. It is sourced for medicines and skincare products from bacteria grown in a lab or from animals.

Another way to hydrate the skin is to act on the ionic potential of skin cells, by using a highly ionic ingredient, such as nama “sea grapes”. Nama is a special species of seaweed that grows wild and is sustainability harvested in Fiji. It has a much higher percentage of ionic mineral salts when compared to other types of seaweed. This is supported by research done by James Cook University in Australia.

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What exactly is Hyaluronic Acid?


Hyaluronic acid (HA) is a natural glycosaminoglycan, the inherent structural component of the skin contained in connective tissue in the human body. HA is widely distributed throughout connective tissue, nerves, and epithelium. Hyaluronic acid plays a vital role in most areas of the body, and is especially beneficial for the joints and skin.


How does Hyaluronic Acid Work?


The benefit of hyaluronic acid is its capacity to hold moisture. Hyaluronic acid is said to produce a higher potential to retain moisture when compared to other natural or synthetic polymers. This is what makes HA a helpful ingredient for anti-aging because skin rejuvenation is closely related to skin moisture levels, and helps reduce inflammation. 

Hyaluronic acid can increase skin moisture levels while strengthening skin defenses, mainly the outermost layer of skin. Sun exposure and various other problems such as acne, sensitive skin, and rosacea, can cause damage to the skin barrier. One solution to overcome or minimize these problems is to use materials that are identical to the skin, such as hyaluronic acid.

In its standard state, the HA molecule is too large to penetrate the top layer of your skin and sits on top of your skin’s surface. This is effective for creating a hydrating barrier on the skin’s surface. A smaller molecule of HA (sodium hyaluronate cross polymer) has been created to penetrate the deeper layers of the epidermis and can hydrate intracellularly, the space between your cells. 

Hyaluronic acid can work for most skin types. However, when the skin is dry, it has been found to dehydrate the skin further. Just because HA can grab onto moisture, it doesn’t always mean it’s always pulling moisture in. It could also be pulling moisture out of the skin.


What exactly is Nama?


Nama (“sea grapes”, Caulerpa racemosa) is a unique species of seaweed and gets its name from its resemblance to small grapes. It grows on ocean floors among coral, or rocks, in the pristine, blue lagoon waters of the Yasawa Island region in Fiji. Nama has earned the title of ‘longevity seaweed’ because of its high concentration of essential minerals and vitamins.

The composition of Nama contains water, mineral salts and many nutrients, especially abundant in vitamin A and C, which help firm skin, smooth and heal scars, and reduce the appearance of rough skin.  Nama “sea grapes” are 75% organic element (lipid, parotid, glucid, vitamins) and 25% minerals, or trace elements, such as Iodine, Magnesium, Moliden, Fluor, and Potassium. The omega-3 group contains A, B, C, K, beta-carotene, together with iron, calcium, and unsaturated fatty acids.



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How does Nama Work?


Nama can be used to maintain the ionic potential of skin cells, hydrating and plumping the skin by penetrating not only the deeper layers of the epidermis, but also intracellularly, or within-cell. Nama’s trace elements, such as mineral salts, are able to permeate the cell barrier, causing longer lasting hydration for the skin. These trace elements act on the concentration gradient via osmosis, a natural biological process. When your skin is supple and hydrated, it plumps up to appear firmer, less saggy, and more toned, as well as prevents the creation of fine lines.


How does Nama Work?


Nama can be used to maintain the ionic potential of skin cells, hydrating and plumping the skin by penetrating not only the deeper layers of the epidermis, but also intracellularly, or within-cell. Nama’s trace elements, such as mineral salts, are able to permeate the cell barrier, causing longer lasting hydration for the skin. These trace elements act on the concentration gradient via osmosis, a natural biological process. When your skin is supple and hydrated, it plumps up to appear firmer, less saggy, and more toned, as well as prevents the creation of fine lines.


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How is Nama an Alternative to Hyaluronic Acid?


Nama is considered an effective alternative to Hyaluronic Acid (HA). While HA is naturally produced in the body, as you get older, you produce less of it. This requires either applying HA via skincare formulas, injecting it, or consuming it through supplements. 

Nama on the other hand is not aiming to provide artificial hydration, but rather catalyzes natural biological processes at the cellular level, to encourage skin hydration. Nama is able to promote longer lasting hydration on an intracellular (within-cell) level. It encourages moisture inside the cells, hydrates and plumps the skin to minimize and prevent fine lines.

Nama can counteract premature aging due to sun exposure, overconsumption of alcohol, and stress. Nama’s beneficial minerals increase our cells metabolism to counteract cellular aging. Nama’s possession of potassium aides in the cellular process of oxygen absorption, which revitalizes a dull complexion and promotes radiant skin. Nama’s high levels of vitamin C provides electrons to free radicals, which stabilizes them and prevents further damage to cells, to help combat aging. Nama’s high levels of vitamin A content encourages healthy cell production and boosts collagen synthesis to help skin maintain firmness and tone. 

Nama-based skincare products are highly effective for those with sensitive skin, or deal with rosacea or couprose (broken blood vessels). Nama is rich in B vitamins that calm rosacea and inflammation, and omega fatty acids, which soothe and moisturize the skin

If you’re looking for an ingredient that provides lasting hydration and nutrition to promote a radiant, healthy, complexion, Nama checks all of the boxes and is a very healthy and organic way to care for your skin.

nama

"sea grapes", Caulerpa racemosa

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Nama is a unique species of seaweed that grows wild in the pristine, blue lagoon waters of the Yasawa Island region in Fiji. Nama promotes longer lasting hydration on an intracellular (within-cell) level because it has a much higher percentage of ionic mineral salts when compared to other types of seaweed. This is supported by research done by James Cook University in Australia.

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PRODUCT SPOTLIGHT:

GEL SERUM

The Nama Fiji Gel Serum is perfect for all skin types. It absorbs quickly into the skin to ensure no product piling up under your makeup.

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Benefits Of Nama


dehydrated skin

Symptoms – Fine lines, tight, dull complexion

Causes – Often caused by external elements (weather), unhealthy diet and lifestyle choices (consumption of alcohol or caffeine), or simply not drinking enough water, resulting in a less supple appearance

Nama Results – Provides moisture to the cells, hydrates & plumps the skin, minimizes fine lines


rosacea / couprose

Symptoms – Vascular dilation/redness, broken capillaries

Causes – Environment, spicy food, excessive drinking

Nama Results – Reduces redness, calms aggravated skin conditions, hydrates

premature aging

Symptoms – Fine and expression lines, crow’s feet, skin feels dryer

Causes – Sun exposure, excessive use of alcohol, stress

Nama Results – Encourages moisture inside the cells, hydrates and plumps the skin to prevent fine lines


sensitive skin

Symptoms – Itchy, pinkish color, reacts to harsh products Causes

Causes – Dry allipoid skin, genetic, hormonal, medication

Nama Results – Anti-inflammatory, desensitizes and moisturizes

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